event identity
All the elements that make up the logo build the symbolism that represents our meeting. The playful reference to the group of people and the speech bubbles suggest our interaction and exchange of experiences, a conference between people and the movement they produce.
The symbolism follows the butterfly that reflects transformation and freedom, representing metamorphosis through our theme.
Butterfly shape to represent the Transformation.
We can see two characters
face to face, representing
integration and exchange of experiences.
Speech bubbles representing the dialogue and lectures.
